Start with a feeling, not a format. View Larger Image Emotion should lead the creative, not the other way around. By Darren Wingham|2026-04-01T09:00:00+01:00April 1st, 2026|Spark, STORYTELLING & CREATIVITY|0 Comments Share This Story, Choose Your Platform! FacebookXRedditLinkedInWhatsAppTumblrPinterestVkEmail About the Author: Darren Wingham Related Posts If you want them to listen, make them feel understood. Stabilise before you stylise. Don’t hide the mess. When employees tell their stories, trust spreads.