Podcast Strategy Session

A focused £199 planning session for businesses that know they need a podcast, but are not yet sure what the format should be, who it is for or where to start.

We help you clarify the audience, format, episode idea and next step before you spend money on recording.

Redeemable against future podcast production if you book within four weeks.

Replace with Darren in planning conversation, studio desk, notes, storyboard or client discussion image

You probably do not need “a podcast” yet

You need a clearer decision about what the podcast should achieve.

A lot of podcast projects become harder than they need to be because recording starts before the purpose is clear. The idea is vague. The audience is too broad. The internal stakeholders want different things. The potential guests or hosts are unsure what they should say. And no one is quite sure how the finished episode will be used after it goes out.

The Podcast Strategy Session is designed to sort that out before recording begins.

This session is for you if…

You know a podcast could help

But you are not sure what kind of podcast to make, who should be involved, what the angle should be or how ambitious the first project needs to be.

You need internal buy-in

You need to explain the idea to colleagues, leaders or budget holders and want a clearer plan before asking them to commit time or money.

You want to avoid waste

You do not want to spend money on a polished podcast that sounds nice but does not have a clear audience, purpose, format or plan for being used.

What you get from the session

This is not a vague chat about “doing a podcast”. It is a structured planning session designed to turn uncertainty into a useful next step.

By the end, you should have a clearer view of what the podcast is for, why it matters, what format is likely to work and what a sensible first episode or pilot could look like.

  • Audience and objective clarity
  • Key message and story angle
  • Recommended podcast format
  • Possible guests, contributors or interviewees
  • Ideas for clips, articles, social posts and reuse
  • A practical next-step recommendation

How it works

1. Book

Choose a time and share a little context about what you are trying to achieve.

2. Discuss

We talk through the audience, format, episode ideas, blockers, content opportunities and likely recording routes.

3. Shape

We narrow the idea into a clearer format, episode angle and practical production recommendation.

4. Decide

You leave with a sensible next step. That might be a proof-of-concept episode, a short pilot series, or deciding not to record yet.

A practical podcast planning session for £199

If you go on to book podcast production with WIDEO.co.uk within four weeks, the £199 session fee is deducted from the production cost.

So you either leave with clarity, or the session becomes part of the podcast project rather than an extra cost.

Good outcomes from this session

  • A clearer brief
  • A more confident internal conversation
  • A sensible first episode or pilot idea
  • A better sense of budget, scope and format
  • Less risk before recording starts

This is not a sales call in disguise

Of course, we would be happy to produce the podcast if the fit is right. But the session has to be useful in its own right.

The aim is to help you make a better decision. That might mean moving ahead with a focused first episode or pilot. It might mean simplifying your idea. It might even mean deciding podcasting is not the right move yet.

Questions people usually ask

Allow 2 hours. That gives us plenty of time to explore your idea, reasons behind it and what you are trying to achieve and then get to work on the creative approach and creating a framework to show how it can come alive as a podcast.

It can be online. Once the Brighton studio is ready, it can also happen in person where useful.

No. In fact, the session is most useful when the brief is still messy, half-formed or full of competing ideas.

You can take the thinking away and use it. If you want WIDEO.co.uk to produce the podcast, the £199 fee is redeemable against production when booked within four weeks.

That is fine. The point is that you leave with clearer thinking and a more confident next step.

Let’s make the podcast decision clearer

Bring the rough idea, the messy brief or the “we should probably do a podcast” feeling. We will turn it into a clearer plan.

WIDEO.co.uk. Making your messages human, clear and actionable.