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If you are trying to turn expertise, opinions, stakeholder input or half-shaped ideas into something people actually understand and act on, this is for you. Make It Land is a free monthly note from WIDEO.co.uk with practical thinking on clearer messaging, stronger content, and how to make smart ideas more human, usable and easier to deliver.
Here are a few previous editions below.
The September content reset: four decisions before you add another thing to the plan September has a particular kind of energy. Everyone is properly back. The inbox is full again. Q4 suddenly feels very close. And somewhere in the business, somebody has already said: “We should probably do some video.” Or a podcast. Or more social content. Or a campaign. Or all four. Before another thing gets added to the plan, I’d spend 15 minutes answering four questions...
“We’ve said that already. They know it now.” Or perhaps: “We’ve told them already. Why aren’t they listening?” I hear versions of this surprisingly often. And there’s a bias behind it that can stop perfectly good communication and campaigns working before they’ve really had a chance. Here’s an example...
MESSAGES THAT LAND - Monday 24th [...]