Human first. Message second. View Larger Image Because people buy why, not what. By Darren Wingham|2026-05-03T09:00:00+01:00May 3rd, 2026|HUMAN STORIES, Spark|0 Comments Share This Story, Choose Your Platform! FacebookXRedditLinkedInWhatsAppTumblrPinterestVkEmail About the Author: Darren Wingham Related Posts Don’t start with “we.” Start with “you.” Recognition is free but priceless. Show, don’t state, your integrity. Editing is empathy.