Human first. Message second. View Larger Image Because people buy why, not what. By Darren Wingham|2026-05-03T09:00:00+01:00May 3rd, 2026|HUMAN STORIES, Spark|0 Comments Share This Story, Choose Your Platform! FacebookXRedditLinkedInWhatsAppTumblrPinterestVkEmail About the Author: Darren Wingham Related Posts A small room sounds big. Creativity starts with permission. If you want to know your real culture, film a meeting. A good leader finishes by asking, “What did you think?”