Ask: what do I want them to remember? View Larger Image Then build backwards from that single idea. By Darren Wingham|2026-06-15T09:00:00+01:00June 15th, 2026|Spark, VISUAL & VERBAL CLARITY|0 Comments Share This Story, Choose Your Platform! FacebookXRedditLinkedInWhatsAppTumblrPinterestVkEmail About the Author: Darren Wingham Related Posts What if your next story wasn’t about what happened — but what it meant? Get closer. Then closer again. Surprise doesn’t mean chaos. Let your employees be imperfect on camera.