Human first. Message second. View Larger Image Because people buy why, not what. By Darren Wingham|2026-05-03T09:00:00+01:00May 3rd, 2026|HUMAN STORIES, Spark|Comments Off on Human first. Message second. Share This Story, Choose Your Platform! FacebookXRedditLinkedInWhatsAppTumblrPinterestVkEmail About the Author: Darren Wingham Related Posts Facts tell. Feelings move. The story is bigger than the setup. Creativity isn’t magic. It’s empathy in motion. Culture is the story people tell when you’re not in the room.