Predictable is forgettable. View Larger Image Challenge expectation — but stay true to the heart of the story. By Darren Wingham|2026-04-07T09:00:00+01:00April 7th, 2026|Spark, STORYTELLING & CREATIVITY|0 Comments Share This Story, Choose Your Platform! FacebookXRedditLinkedInWhatsAppTumblrPinterestVkEmail About the Author: Darren Wingham Related Posts What if your next story wasn’t about what happened — but what it meant? Get closer. Then closer again. Surprise doesn’t mean chaos. Let your employees be imperfect on camera.