Show the why before the what. View Larger Image Context creates connection — and keeps them listening. By Darren Wingham|2026-02-15T09:00:00+00:00February 15th, 2026|Spark, VISUAL & VERBAL CLARITY|Comments Off on Show the why before the what. Share This Story, Choose Your Platform! FacebookXRedditLinkedInWhatsAppTumblrPinterestVkEmail About the Author: Darren Wingham Related Posts Facts tell. Feelings move. The story is bigger than the setup. Creativity isn’t magic. It’s empathy in motion. Culture is the story people tell when you’re not in the room.