During a client conference, we captured raw, honest stories in minutes. Edited together, they became a bold marketing tool that spoke louder than any sales pitch.

MSP Marketing Edge, founded by Paul Green, helps Managed Service Providers (MSPs), the IT support businesses who keep companies running by managing technology, systems, and security. Paul understands the everyday struggles of running an MSP, from sales droughts to scaling pains, and has built a reputation for helping owners overcome them. This project was designed to turn that reputation into social proof: a video product that would show prospects, in their peers’ own words, the difference his support makes.

The goal was to produce a video that went deeper than standard testimonials. Paul wanted authenticity. Teal stories of the tough times, the turning points, and the transformations. By showing clients talking frankly about both the problems and the progress, the video could speak directly to new prospects and make them feel understood.

The timing was clever. While filming a major conference Paul was hosting, we used the breaks to set up a separate interview space with an extra camera and boom mic. Paul hand-picked clients who had experienced big changes through working with him. We’d prepped with Paul beforehand to understand exactly what he wanted out of those stories. That meant we could ask the right questions in the moment, knowing how the answers would be edited together into a strong, seamless narrative. In minutes, we captured multiple open, powerful interviews that felt natural and unscripted.

The result was a bold piece of social proof: not a sales pitch, but real people sharing how Paul had shaped their IT support businesses and lives. It’s rare to hear such candid honesty in testimonials, and that’s what makes this video so effective. For prospects, it shows Paul doesn’t just understand their struggles, he knows how to help them move past them. For Paul, it’s a repeatable format: an asset he can use to sell, build trust, and generate new business quickly.