Paul had already written the script, but he needed us to bring his story to life, simply. Here’s how we put his words on screen, so MSPs (Managed Service Providers/IT support) could feel his passion.

Paul Green is the founder of MSP Marketing Edge. He knows how hard it is to make MSPs stand out. With a background as a newspaper journalist and radio presenter turned entrepreneur, Paul understands storytelling. Now he uses that experience to help MSPs cut through the noise so they can win more clients, grow smarter, and feel like marketing finally understands them.

Paul was launching his new venture and wanted to share a deeply personal story—why he turned his life and fortunes around. Above all, he needed authenticity and simplicity: a film that felt like him, not a pitch.

First, we leaned into Paul’s own voice…literally. Because he had written the script, we loaded it onto the autocue, set him in a studio setting, and let him do what he does best: speak. No frills, no high concept. Just a simple to-camera setup that let his conviction shine through.

The result is a refreshing two-minute introduction that feels like a personal handshake. Paul’s words come through clearly, and every shift in expression or pause speaks volumes. It’s a confident, straightforward film that trusts the story—not the gimmick—to do the talking..