When Experience Is Hard to Explain, We Make It Visual
Musical Theatre Come to Life
After ten years shaping a new musical, Andrew needed more than a script. He needed a teaser that hums. We helped him do just that.
Andrew Norris spent over a decade acting across the UK and Ireland—from Theatre by the Lake to Buxton Fringe and rural touring circuits. In 2008, he founded AJN Productions Ltd., blending his theatrical roots with corporate training. Now, he brings musical storytelling to both boardrooms and stages, developing interactive learning experiences for blue-chip organisations and audiences alike.
The Brief
Andrew had spent a decade crafting a feel-good musical, complete with catchy tunes and a twist ending. He wanted to create a short, slick promo that captured the tone and spirit of the show and could be shared with musical theatre decision-makers quickly and memorably.
How WIDEO.co.uk helped
We spent time filming Andrew in rehearsal. Immersed in the energy and music he’d created. This is the promo carried real tempo and emotion. At the same time, we captured him speaking to camera, explaining the story’s heart. By weaving together performance glimpses and Andrew’s reflections, we delivered a teaser that hums with authenticity, intrigue, and charm.
The Finished Video
What we produced isn’t just a promo, it’s an invitation. Under two minutes, the video unfolds Andrew’s musical world, balances melody with story, and leaves viewers humming the tune … and ready to say yes…
“I wanted people to feel the music—and the story—before committing to a seat. Now they do.”
