Switching GP practices shouldn’t be a puzzle. Watch how we made the sign‑up clear, friendly, and worry‑free for Watership Down Health patients.

Watership Down Health is a friendly NHS GP partnership serving Overton, Oakley, and Kingsclere in Hampshire. They’re known for being armed‑forces friendly, dementia aware, and accessible to all—including patients with learning disabilities. Their commitment to safe, audited care is clear in every message they share.

For many new residents, registering with a GP feels confusing and they often wait until they need an appointment. Watership Down Health wanted a video that cuts through that hesitation by showing exactly how simple and welcoming the process can be.

We broke the journey into bite-size steps, keeping things warm yet clear. First, we captured staff explaining sign-up on camera. One even stepped away from their lunch to help out. Then, we recorded Doctor Lindsay reading lines from an autocue in the studio so her delivery felt both professional and reassuring. By focusing on clarity and humanity, we created a message that feels both practical and inviting.

The result isn’t just an explainer, it’s a friendly handshake through the screen. Viewers see that signing up with this practice is nothing to worry about: it’s straightforward, personal, and supported by real people who care..