How a Simple Shoot Made a Small Brand Look Seriously Established
Grand Craft, Set Free
Colin Parker Masonry wanted to show they could handle bigger clients. We created a video that turned their small-team story into a confident, scalable brand message.
Colin Parker Masonry has crafted made‑to‑measure fireplaces, granite worktops, and marble memorials for over 25 years. Importing fine stones from Italy, Portugal, Spain, Greece and beyond, they combine handcrafted finishes with high-tech machinery, delivering bespoke designs that fit homes and hearts alike. Most importantly, they’re a family business rooted in precision, quality, and personal service. That way every piece fits not just spaces, but stories.
The Brief
Colin’s workshop is spacious and his process meticulous—yet many clients saw only home-sized fireplaces. He needed a video that would change perceptions—so it wasn’t about upgrading a hearth, but about introducing the full scale, craft, and professionalism behind the brand.
How WIDEO.co.uk helped
First, we walked through the workshop to see what makes it tick—because Colin’s team really cares about detail. Then, we captured sweeping shots that reveal the workspace stretching from stone-cutting tables to storage bays. We interchanged these with close-ups that showcase carved edges and marble veins. To humanise the scale, we interviewed team members handling materials and tools, letting their expertise and pride come through naturally.
The Finished Video
What we created isn’t a sales pitch; it feels like stepping behind the curtain. Viewers see not only fireplaces—but hundreds of designs being shaped, stones being selected, and humans guiding each piece from raw marble to finished masterpiece. It’s authentic, and it lets Clifford’s workshop do the storytelling..
“People didn’t see our machinery or materials—they saw fireplaces. Now, they see the workshop, the craft, and that we’re made-for-anything—not just small-scale.”