Louise at Soundbite Media needed a homepage video that showed her experience and warmth. We filmed straight to camera with autocue coaching—resulting in a confident, professional website intro.

Louise Chandler has spent most of her life telling stories. For over 20 years she worked as a journalist and broadcaster with the BBC, drawing out voices and experiences that needed to be heard. What she noticed, time and again, was how many people and businesses struggled to explain what they do in a way that really connects. That’s why she started Soundbite Media. Now Louise works with business owners, teams and individuals to help them find their voice. Whether through mentoring, workshops or creating podcasts. Her goal is simple: to make sure your story gets told, and told well.

She wanted something that captured her warmth, her years of experience, and the belief that every business has a story worth telling. By placing the video on her front page, she hoped visitors would immediately see and hear her passion. Building trust from the very first click. The goal was simple: help potential clients feel understood, inspired, and confident that Soundbite Media could give them the tools to share their own stories. A video that makes a first impression feel like a conversation.

We chose a straight-to-camera approach to keep the message clear and personal. Louise wrote her own script, and we set the shoot in her familiar radio studio so the setting felt authentic. To give her delivery polish, we used an autocue. This is something she’s a seasoned pro at from years in broadcasting. For many people, reading to camera can feel daunting, but it doesn’t need to be. It’s a skill we regularly coach clients through, helping them look confident, natural and at ease. Alongside the main delivery, we captured Louise in action at the mic and layered in footage from her BBC appearances, adding credibility and variety to the finished video.

The final edit brought together everything that makes Louise and Soundbite Media unique: her confident to-camera delivery, the energy of her radio studio, and the credibility of her BBC track record. The result is a front-page video that greets visitors with clarity and personality. It’s not just a piece of content, it’s a first impression that instantly builds trust. By seeing and hearing Louise in her element, potential clients feel they already know her before they’ve even made contact.