When Lumo prepared to launch its new train service, the project was so confidential it was known only as Project Dave. We were trusted to bring the internal training film to life. This meant transforming a short, simple script into a cinematic experience that made staff proud to be part of something special.

Before anyone had seen a Lumo train on the tracks, the company was quietly preparing to redefine UK rail travel. They were creating a sleek, fully electric service running between London and Edinburgh. But before the public launch, there was a vital piece of work to do: helping their newly recruited teams understand the brand, the service, and the customer experience they were about to deliver.

The challenge? Create an internal training video that would inspire staff, not bore them. And do it under total secrecy.

The finished script was short. Really short. Just a few lines of approved script outlining key messages about brand values and service standards. That gave us creative room to move … and we took it!

We reimagined the script cinematically, with rich direction notes and widescreen visuals to echo the golden age of train travel. The tone was confident, elegant, and designed to evoke the excitement of a new rail era.

To make it happen, we worked closely with Lumo’s internal communications and brand teams to protect confidentiality while still giving the production enough creative depth to feel big.

Filming on a working train station is never straightforward. Every movement is planned to the minute. Locations have to be approved, security cleared, and coordinated with station management and Network Rail to ensure safety and compliance. Add moving trains, changing light, and the need for minimal disruption and it’s clear why this kind of shoot requires serious planning.

From early-morning platform access to shooting timed sequences between train movements, our team handled all logistics to keep production invisible yet cinematic.

The finished film gave Lumo’s launch team a bold, emotionally charged visual introduction to their new brand. It didn’t just train; it inspired.

Stylish widescreen shots, emotive music, and a sense of anticipation made the piece feel more like a film trailer than a corporate induction. And that was exactly the point: to make every employee feel part of a movement, not just a company.