TGI Fridays wanted to change staff behaviour without the usual dull training. We turned everyday restaurant scenarios into drama videos staff actually related to.

TGI Fridays commissioned a series of drama-based training videos to boost staff behaviour and customer experience. Shot on-site in their restaurants, the project combined scripted scenarios which weaved in real life scenarios that had happened previously. This allowed the brand to teach through scenes that feel familiar, not staged. We filmed, directed, and finished production in-house, while also collaborating closely to co-write scripts that aligned with TGI Fridays’ culture.

They needed more than an information dump. TGI Fridays wanted shift training that actually sticks. The goal was to show restaurant teams rather than tell them: using everyday situations, warm humour, and real settings, we’d build memorable scenes that guide behaviour in action.

First, we drafted scripts that felt like casual on-shift moments, not corporate lectures. That’s because they were based on real-life moments that had happened within the company. Then we filmed on-location inside TGI Fridays’ actual restaurant venues. We directed the camera, filmed, and later edited, making sure the tone stayed genuine. Atmospheric lighting, natural staff performances, and small touches like interaction with diners. This wasn’t about polish, it was about presence, and how small moments teach much more than big lectures.

The result is a set of short training clips that don’t feel like training. Team members see reflections of their own shifts. Mistakes handled with grace, friendly corrections, sense-making that works in real time. The scenarios are funny, relatable, and built to be remembered long after the credits roll.