When Training Needed to Inspire, We Made It Feel Like a Conversation

Whittard of Chelsea

We filmed Whittard’s full-day event, capturing training that felt natural, conversational, and engaging.

Whittard of Chelsea is one of the UK’s most loved tea, coffee, and hot chocolate brands. Known for its heritage and quality, the company wanted to deliver training for its teams that matched its values. Professional, warm, and inspiring. To do this, they partnered with ted Learning, specialists in drama-based learning.

The Brief

Whittard needed video content from their full-day event that would showcase the training experience. The challenge? Training videos can often feel stiff or staged. The aim was to make the event feel authentic and memorable while reinforcing Whittard’s culture and commitment to its people.

How WIDEO.co.uk helped

We don’t just film—we create space for stories to come alive. On the day, Darren’s approach was simple: put people at ease by “just chatting.” That conversational style translated into natural performances and authentic soundbites. We directed, filmed, and edited the day, blending interviews, cutaways, and atmosphere to tell a story that felt as warm and genuine as Whittard’s brand itself.

The Finished Video

The final film captured the energy of the event, the professionalism of ted Learning’s training, and the spirit of Whittard’s people. Instead of a dry record of the day, it became a piece of content that inspired and connected. Training that looked as engaging as it felt.

“The magic happens when people forget the camera is there. With Whittard, it felt less like filming and more like joining the conversation.”

Darren Wingham, WIDEO.co.uk