She’s been at the heart of Overton since 2007—this video brings Toni’s warmth and her welcoming way straight to your screen.

Toni Stanford is the founder and creative force behind Toni Hair, a family-run salon in the heart of Overton, Hampshire. Since launching in 2007, she’s become well-known not just for stylish cuts and vibrant colour, but for the laid-back, friendly vibe of her salon. Step inside and you’ll find genuine warmth, expert care, and a bit of cheeky “Toni chat” that makes your appointment feel like an instant catch-up. Whether you’re a regular or visiting for the first time, Toni wants you to leave feeling confident and cared for.

Toni needed more than a video—she wanted to invite people into the salon experience. Because she’s such a welcoming presence, her goal was to show visitors what makes Toni Hair feel warm, personal, and a little bit fun—all before they even step through the door.

First, we sat down and had a proper chat with Toni about what makes her salon tick—because she’s a natural storyteller. Then, we captured footage of Toni greeting clients, styling hair, and sharing her warmth with the camera, building a scene that felt relaxed and authentic. Next, we layered in cutaways of hands at work, softly lit mirrors, and friendly gestures. By weaving her casual welcome lines with candid salon moments—and a sprinkle of lighthearted edits—we created something that truly feels like a conversation, not a commercial.

The result is a short, friendly salon video that doesn’t just show what Toni Hair looks like— it shows what it feels like to be there. You can see Toni’s personality in every smile, catch the buzz of the salon, and get a real sense of the calm and chatter that make it feel like home. In just one minute, viewers can already tell they’re in safe—and stylish—hands.t.